Founded by Wisconsin native Cassandra
Thurswell at the age of 25, Kitsch is a
global beauty powerhouse built on
positivity and pure hard work. The brand
supports its growing community with
easy, elevated beauty solutions that are
totally reliable, truly special, and made
as sustainably as possible. Beginning in 2010 with a business plan no longer than
a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every
moment of the day.